FCB Global
4x Grand Winners at Clio Health 2025
The Clio Health 2025 winners have been announced and FCB has won four Grands!
FCB Chicago’s “The Last Barf Bag” for Dramamine, a campaign that breathed new life into the “dying” air sickness bag with a charming film about barf bag collectors, a barf bag museum, and collectible merchandise, received three Grands under the “Lifestyle, Wellness & Over-the-Counter” category for “Direct,” “Integrated,” and “Branded Entertainment & Content.” In a particularly special honor, Dramamine was also awarded “Advertiser of the Year” at this year’s show.
FCB Canada’s “The Count,” the first campaign under a new partnership with SickKids Foundation, received a Grand in the “Health Awareness & Advocacy, Film” category. This moving campaign reframed the significance of a birthday, as a milestone not every child gets to celebrate, to mark SickKid’s 150th anniversary. Both “The Count” and “The Last Barf Bag” also secured numerous Gold, Silver, and Bronze medals across categories.
Rounding out our total medal tally, FCB London took home a Bronze for “Print my Smile” for Polident, in the “Lifestyle, Wellness & Over-the-Counter, Experience/Activation” category, for an activation that offers a solution to the denture affordability crisis in the United States. In collaboration with Walmart and the non-profit Remote Area Medical (RAM) Volunteer Corp, this world-first activation 3D-prints custom dentures, for free, in as little as three hours. In addition, the mobile digital denture lab provides oral health education and focuses on locations where underserved communities have limited access to dental care.
The Clio Health Awards champion boundary-pushing marketing, advertising, and communications that promote physical, mental, and social well-being. These wins across our network showcase the power that creativity can have not just in driving businesses forward, but in supporting important causes that enact meaningful change.
This recognition comes on the heels of FCB winning seven Grand Clios at the 2025 Clio Awards earlier this Spring, along with an “Agency of the Year” nod for FCB New York.