Real stories from FCBers who are leveraging AI to supercharge ideas, drive efficiency, and push creative boundaries.   

The rapid rise of AI has sparked widespread conversation about its impact on culture, creativity, and the way we work. At FCB, innovation has always been a part of who we are, and our perspective on AI is no different.  

AI is a powerful creative partner, one that doesn’t replace human creativity, but enables it. A true collaborator that helps amplify bold ideas, accelerate execution, and unlock new possibilities. And it all starts with curious minds who experiment, explore, and empower themselves with the latest tools to elevate their craft. 

AI & I is a series spotlighting FCBers from around the world who are applying AI in creative, practical, and unexpected ways both in and outside of the workplace. From tackling home projects to planning the perfect travel itinerary to pursuing artistic passions, these stories highlight the innovative spirit instilled throughout our network that drives game-changing and boundary-pushing creativity. 

Follow along for series updates and fresh stories on how FCBers are using AI to imagine bigger, move faster, laugh louder, and create with more freedom…  

“Gindicated: An Emo Cocktail Hour is a podcast I co-host with one of my close friends, where we revisit music, media, and emo memories that shaped our teenage years, usually with a fun cocktail in hand inspired by our band of the week. I use ChatGPT as a research tool to help me fact-check and add depth to our episodes. Whether I’m verifying a quote from a book, cross-referencing interviews, or digging into old blogs and fan theories, it helps me quickly connect the dots across different sources. I’ll ask it to clarify timelines, find the original context for a lyric, or trace how an idea or artist has evolved over time. It’s like having a research assistant!” — Marissa Lando, Executive Producer at FCB New York 

“I mainly use artificial intelligence to create visuals to illustrate personal projects, or those of people close to me, and nurture a particular aesthetic for each of them. For example, my brother, who is a music producer in Paris, quite regularly organizes introductory workshops to electronic music, in partnership with the foundation of a French mutual insurance company, as part of temporary art exhibitions. For this, I designed visuals in line with the exhibitions’ themes, such as a certain relationship to the cosmos or a post-apocalyptic vision of the oceans, while laying the foundations for a recognizable identity for the workshops themselves. On a personal note, I've used AI to nurture a particular aesthetic around one of my personal projects, which revolves around poetic explorations drawing on aesthetics such as romanticism and fantasy. I also use ChatGPT to assist me in writing personal texts, whether or not related to my main visual project.” — Victoire Thiessé, Head of Social Strategy at Change, an FCB Alliance

“Outside of work, I regularly collaborate with ChatGPT to deepen my knowledge of language, culture, and communication. Whether I’m learning Kazakh, preparing for travel, or crafting creative writing projects, ChatGPT acts as a curious, insightful partner. Our ongoing conversations are a mix of fun, learning, and light exploration — like having a creative co-pilot who’s always ready to dive into a new topic. This personal connection to AI naturally flows into my work at FCB, where curiosity and collaboration fuel great ideas. Using AI outside of the office reminds me that creativity isn’t confined to the workplace — it’s a mindset that can be sparked anywhere.” — Olzhas Shakhabayev, Group Account Director at FCB ARTGROUP Almaty

“Example 1: I used AI to help plan a trip to Puglia, Italy complete with activities, accommodation ideas and driving directions that took us on the most scenic routes. The driving times were a bit optimistic, but the activities and tour stops it suggested were much more interesting and personalized to my vision of the trip than anything I found in a standard online search or in guidebooks. Example 2: I used AI to sharpen my rhyme schemes and verse examples in a parody song I wrote (co-wrote with ChatGPT?) for a musical revue I was the Music Director for. The theme was the awfulness of online dating, and ChatGPT seemed to know a lot about.” — Caitlin Cody, EVP, Group Strategic Planning Director at FCB Chicago

“I use AI mostly in these fields:

Image generation

• Create idea drafts for personal projects.

• Make visual interpretations of texts or music.

• Create art for prints, friends, social media, etc.

Design

• Design branding for my own hobby projects.

• Improve my portfolio with AI-generated mockups

Audio

• Create music for my own projects.

• Make voice demos for animated concepts.”

— Björn Nordfors, Senior Art Director at FCB Stockholm